New Coles Down Down campaign features 360 meat, dairy, pantry items

Coles’ new value campaign launches this week as the supermarket continues to take on the likes of Costco and Aldi with lower prices. SEE THE PRODUCT LIST

Coles will continue lowering the price of grocery staples this week as part of an ongoing value campaign.

The supermarket’s new Down Down campaign launches on Wednesday and features more than 360 products across meat, dairy and pantry products.

Items include 400g beef sizzle steak ($11 down from $13), 500g mild Hans twiggy sticks ($11 down from $15.40) and men’s and women’s Nivea deodorant ($5 down from $9.50).

Coles has undertaken a concerted value campaign in recent weeks, taking on the likes of Costco with a new bulk buy range and reducing the price of staples in the Coles Simply range for at least 12 weeks.

Coles takes on Costco in bulk buys price war

Coles reduces staples range, adds more bulk buy products

Results from a recent Coles shopper survey revealed customers are placing even greater importance on specials and competitively priced products as one of the top three factors driving their store choice.

Coles shopper and mother of two Hayley McKew said savings helped the family budget.

“Every little bit counts when it comes to savings on my weekly shop,” she said.

“Seeing prices go down on things like diced chicken breast and snacks for the kids, means there’s more room in the budget for treats.”

Coles shopper Hayley McKew with her children Thomas and MacKenzie. Picture: Renae Droop/RDW Photography

Chief commercial officer Anna Croft said the supermarket was committed to delivering greater value for customers in time for spring.

“We’re moving into the time of year when our customers are doing more entertaining with family and friends, so our spring value pricing is all about helping stretch budgets a bit further when it comes to enjoying time together,” she said.

“From Wednesday through September, our customers will find more than 600 products on Down Down in store and online, covering all the entertaining essentials as well as household staples.”

Coles’ full year results will be announced on Tuesday.

Some of the products in Coles' new Down Down campaign. Photo by Martin Keep/Coles

Coles Down Down product range:

MEAT

Coles Beef Sizzle Steak 400g was $13, now $11

Coles Pork Mince 3 Star 500g was $5.50, now $4.70

Coles Boneless Pork Loin Roast was $15 per kg, now $13 per kg

Coles Boneless Herb and Garlic Chicken 1kg was $13, now $11

Coles RSPCA Chicken Breast Diced 500g was $9, now $7.50

Coles Pork Loin Steaks Thin Cut 500g was $10, now $8.50

DAIRY, CHILLED AND FROZEN

Tasmanian Heritage Cheese Wedge Gouda 180g was $7, now $6.50

Coles Kitchen Pasta Salad 800g was $7, now $6

Coles Kitchen Coleslaw Salad 800g was $7, now $6

Coles Kitchen Potato Salad 800g was $7, now $6

Hans Twiggy Sticks Mild 500g was $15.40, now $11 (ex. WA)

Birds Eye Deli Flat Head Fish Bites 250g was $10, now $9

Activa Low Fat Vanilla Yoghurt 4x125g pack was $5.75, now $4.50

Perfect Italiano Perfect Pizza Grated Cheese 250g was $6.50, now $5.80

BAKERY

Coles Stone Baked Mini Pane Di Casa was $3.25, now $2.50

Coles Stone Baked Mini Olive Pane Di Casa was $3.25, now $2.50

PANTRY

CC’s Corn Chips 175g was $5, now $3

Sunbites Grainwaves 170g was $4.80, now $3.50

Tyrrells Potato Chips 165g was $6.50, now $4

Fanta 24x375ml pack was $38.50, now $21 (ex Tas, Tas: was $36.15, now $19.55

Sprite Lemonade 24x375ml pack was $38.50, now $21 (ex Tas, Tas: was $36.15, now $19.55

LAUNDRY, BATHROOM, CLEANING AND PET

Nivea Deodorant Aerosol Mens 250ml was $9.50, now $5

Nivea Deodorant Female Invisible Black and White 250ml was $9.50, now $5

Nivea Shower Indulgent Moisture Coconut 1 litre was $17, now $9.50

Macleans Toothpaste Extreme Clean Lasting Fresh 170g was $5.50, now $2.75

Cold Power Advanced Clean Laundry Liquid 4 Litre was $36, now $22

Pedigree Dry Dog Food 8kg was $34, now $24.50