NewsBite

IKEA Germany release ‘Where family starts’ ad campaign

... AT LEAST, that’s what IKEA Germany want you to believe, and they’ve created a family tree to prove it!

PICTURE your parents having sex.

OK, sorry. Picture instead the bed or other furniture they had sex on to produce you.

Is that a little more abstract and easier to take? Good, because IKEA wants you to be comfortable with where you came from — and they think it could have all started on one of their products.

The IKEA family tree.
The IKEA family tree.

A new IKEA campaign in Germany features family trees with the IKEA beds (and tables, sink and washing machine) where Mom and Dad did the nasty to beget the next generation.

Why not?
Why not?

With a tagline that reads“Where family starts,” surely making love on the stuff has to be more fun than actually shopping at IKEA or assembling their furniture.

Hi, mum ...
Hi, mum ...

This article originally appeared in The Huffington Post

Originally published as IKEA Germany release ‘Where family starts’ ad campaign

Original URL: https://www.adelaidenow.com.au/lifestyle/home-garden/ikea-germany-release-where-family-starts-ad-campaign/news-story/bd5afabb8935954213f1bb02788717a4