Store detail proves things have gone too far

An Aussie was left floored after seeing the price of a chocolate Lindt bunny, but it wasn’t the only thing that stopped him in his tracks.

With Easter fast approaching, supermarkets and department stores are stacked to the brim with chocolate eggs and bunnies.

However, the skyrocketing prices of the festive treats have left a bad taste in consumers’ mouths – with many declaring that Easter is “officially cancelled” due to the exorbitant costs of some goodies.

One TikToker recently vented about an $18 Lindt bunny, while another rioted about a $12 Cadbury one. But a new Reddit post has unveiled a staggering new low – or high – when it comes to Easter chocolate.

A user shared a photo in the Melbourne subreddit of a massive Lindt milk chocolate bunny weighing an impressive 1kg.

It looks nearly identical to the brand’s other iconic bunnies, with its gold wrapping, red ribbon and little bell, but is much larger and enclosed in a clear box, complete with a security tag to deter theft.

A 1kg Lindt bunny is retailing for $120 in Australia. Picture: Reddit

You may wonder why a chocolate bunny requires such extreme antitheft measures.

Well, take one look at the price tag, and you’ll soon understand why, as the hefty creature is priced at a jaw-dropping $120.

“Inflation cometh to chocolate,” the poster declared.

“Complete with a security tag #freethebunny.”

The post racked up hundreds of reactions as Easter lovers processed the unbelievable sight.

As well as the staggering price tag, people were shocked that the bunny was in a security box. Picture: Reddit

Lindt responds

A Lindt & Sprüngli spokesperson told news.com.au that the price of the bunny is so high mainly because of the soaring material costs involved in making it.

“Raw material prices are always subject to fluctuations, and rising costs are a challenge,” they said.

“This applies particularly to cocoa, our most important raw material, for which the price reached historical highs in 2024. Lindt & Sprüngli made concerted efforts to compensate for these increased costs through manufacturing efficiencies, cost savings, and a forward-looking purchasing strategy.

“Subsequently, the remaining costs are passed on through price increases, with the high cocoa price being the main reason.”

They also noted that the 1kg Gold Bunny is a product that has been part of its Easter assortment for a long time, but is only “a small part of the range”.

“We offer a wide range of Easter products and in particular, Gold Bunnies in various sizes and formats at different price points,” they explained, adding that the 1kg bunny makes for an “impressive Easter gift”.

They also emphasised that retail pricing is solely at the discretion of the retailer in Australia.

The 1kg bunny is retailing between $120 and $169.99 in Australia. Picture: Harris Farm

It is unknown which shop this photo was taken in. However, the current Australian stockists of the 1kg bunny include David Jones, where the bunny costs $149.95, Myer, where it is priced at $169.99, and some IGA stores, where it’s selling for $150.

Commenters weigh in

“Wait … $120 for a kilo? Am I reading that right?” wrote one commenter in the thread.

Another said the post “made them feel sick”, while someone else admitted there was “no way” they were paying that much for chocolate.

“Who on earth is buying these?” was a common sentiment, as was “Wait for the post-Easter discount!”

A Lindt spokesperson said the price is so high mainly because of the soaring price of cocoa. Picture: iStock

Meanwhile, someone else pointed out that the price of a small 100g bunny is often around $7.50, and at 1/10th of the weight of the 1kg one, shoppers aren’t getting a good deal.

“It’s cheaper to buy 10 of those than one of these?” someone mused.

Others couldn’t get over the fact that chocolate – which is typically considered a staple – had a security tag on it.

“Bunny is in jail” joked one, as someone else said, “Next thing you know, we’ll have security tags on bananas!”

“Even at 120, no one’s stealing that!” another quipped.

Originally published as Store detail proves things have gone too far