Gen Z boss sparks Woolies debate after landing huge supermarket deal

A young Aussie boss has gone viral after she revealed her employees don’t see the same thing she does when looking at the Woolies logo.

The infamous “Gen Z Boss in a Mini” has gone viral again, this time for debating with staff about Woolworths logo – and it seems Aussies can’t agree either.

Rachael Wilde, 28, is the founder of tbh skincare, an Australian-made brand with a range of products that target acne-prone skin.

Since launching in March 2020, tbh Skincare has gone from being sold out of her mum’s house to being stocked in multiple retailers, including Priceline, Coles and Adore Beauty.

To celebrate its latest partnership, which sees five of tbh Skincare’s key products hitting shelves more than 900 Woolworths supermarkets nationwide, Ms Wilde took to TikTok with a stream of videos announcing the deal.

But there was one that really captured the attention of Australians, which saw the young boss discussing the supermarket’s iconic logo with several employees.

What is the Woolies logo?

“Does anyone else think the Woolworths logo is an apple?” she captioned a video, which sees her walking through Sydney’s CBD with the team members.

“I just said to the girls, ‘this George Street store has a really cute apple outside the top of the store which would be good for a photo’, and they go, ‘is that what the Woolies logo is?’ she explained.

One staffer can then be heard stating, “I never thought it was an apple in all my life”, before Ms Wilde defends her interpretation of the iconic green “W” design.

“Tell me that isn’t an apple,” she then states, before the camera turns to show a large Woolies logo at the front of the city store.

The video has quickly earned almost 300,000 views, with many weighing in on the debate, either agreeing or sharing their own thoughts.

“I thought it was a pumpkin,” one mused.

“Why is it like capsicum for me,” shared another.

As others said it was “definitely an apple”.

“No way, it’s just a W surely,” said someone else.

The correct answer is actually a little more complicated.

An Australian Gen Z boss has sparked an online debate after she claimed the Woolies logo was an apple. Picture: TikTok/RachaelWilde

Legal spat over Woolworths’ iconic design

Woolworths unveiled the iconic logo we’re all familiar with today back in 2008, stating at the time it wanted a modern identity that not only reflected its positioning as “the fresh food people” but also its dedication to creating an easy shopping experience in a contemporary environment.

Shortly after, tech giant Apple started legal proceedings against the supermarket giant, arguing the new logo was too close to its own.

Woolworths insisted its logo was a “stylised W” that represented a piece of fresh produce, but didn’t specifically state which fruit or veggie it was.

The logo was never changed, and almost 20 years later, has become the well-known green design Aussies see scattered across the country.

‘Another pinch me moment’

Ms Wilde said tbh Skincare’s new partnership with the Australian retail giant was “another pinch me moment” for her brand.

“When I launched the brand some 6 years ago (aged 23) I never thought any of this was possible,” she told news.com.au.

“Having personally struggled with acne and breakouts I knew ensuring the product was accessible was key.

“Since then we have made it our mission to break the stigma around acne. Being in over 900 Woolies means tbh Skincare can now be found in over 2200+ stockists across Australia.

“It’s been in Woolworths now for just a few days and the response has been incredible – we are loving seeing our customers able to shop the brand at their local, now we just need to keep up with demand and keep the shelves stocked.”

Rachael Wilde was shocked when some of her staffers claimed they had no idea it looked like a piece of fruit. Picture: TikTok/RachaelWilde

The supermarket has previously said it was a ‘stylised W’ that looks like fresh produce. Picture: TikTok/RachaelWilde

While the brand now has a large selection of products in its range, Woolies is initially launching with the brand’s Anti-Bacterial Acne Cleanser ($24.95), the Thirst Trap Moisturiser ($34.95) and the cult Acne-Hack Spot Treatment ($29.95).

Shoppers can also find tbh Skincare’s Patch It Up Multi-Size Pimple Patches ($19.95)

and its Patch It Up Cica Micro Darts ($14.95) on Woolies shelves.

‘Gen Z boss and a mini’

The milestone moment comes just eight months after Ms Wilde and her team went viral for having fun at work by partaking in a TikTok trend.

However, things took a turn when the company video attracted backlash from social media personality Andrew Tate, a self-confessed “misogynist”, currently facing criminal accusations in Britain over sexual misconduct and an investigation in Romania over human trafficking and money laundering.

After Tate bashed the clip, it picked up disturbing attention on X from anti-feminists who claimed it was proof that women shouldn’t even be able to hold jobs.

Ms Wilde fought back, stating the gross reaction highlights that as a society we need to change our perception of women in the workforce.

Originally published as Gen Z boss sparks Woolies debate after landing huge supermarket deal