Coles offers shoppers cash back and prize packs in Winter of Sports promotion

Thousands of Coles shoppers will get up to $100 off their grocery shop and win sporting prizes as part of a new $4.1m national promotion.

Thousands of Coles shoppers will get up to $100 off their grocery shop and win sporting prizes as part of a new $4.1m national promotion starting on Tuesday.

The supermarket giant’s seven-week Winter of Sports giveaway campaign, a first of its kind for Coles, will feature instant ‘cash-off’ at the checkout and a chance to win a year’s supply of groceries.

AFL stars Patrick Dangerfield and Steph Chiocci with shopper Eliza Davies at Coles Richmond Traders. Picture: Martin Keep

The sporting prize packs will be given away daily and include a television and sound bar, barbecue, bar fridge, pizza oven, air fryer, coffee machine, a 12-month Kayo subscription, a $500 Coles Gift Card and 10,000 Flybuys points.

Customers will need to scan their Flybuys card and spend $20 or more in one transaction to be eligible.

Chief customer officer Amanda McVay said Coles wanted to reward customer loyalty.

“At Coles, we’re always looking for ways to give back to our customers, and with our Winter of Sports giveaway, we’re bringing some excitement to the shopping experience and providing an opportunity for our customers to score instant savings or win daily prizes,” she said.

“It’s our way of saying thank you for choosing Coles and we can’t wait to see the excitement on our customers’ faces when they win big.”

A total of 15,000 customers will win instant money, ranging from $10 to $100, off their in-store shop every week.

The promotion runs until September 10.

Originally published as Coles offers shoppers cash back and prize packs in Winter of Sports promotion