Ben Fordham feels the heat as radio ratings near
With long-awaited radio ratings set to be released in a week’s time, 2GB’s new breakfast host is understandably feeling some pressure with a story on the popular media man causing some internal headaches at media company Nine.
Confidential
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An article on 2GB breakfast host Ben Fordham is causing some internal headaches at media company Nine.
Insiders last week informed this column that reporter Tim Elliott has been commissioned to do a piece on Alan Jones’ radio successor.
According to sources, Elliott is working on a monster yarn for one of Nine’s magazine liftouts, Good Weekend.
Fordham, who enjoys a large fan base internally at Nine, is of the view the piece will be a jolly piece of PR.
But some within what was once called Fairfax say that may not be the case.
Meanwhile, with radio ratings set to be released in a week’s time, 2GB’s new breakfast host is understandably feeling some pressure.
In his last ratings survey on 2GB, Jones achieved an audience share of 17.9 per cent. Nine management is hoping Fordham can achieve at least a 12 in his first breakfast survey, say sources.
So nervous is Nine about the survey, the sources say, it prompted the network to bring forward their “upfronts” advertiser showcase event by a month so prospective advertisers wouldn’t be put off by what might turn out to be softer than promised radio figures.
The event was last week and was a terrible yarn say some who witnessed it.
Originally published as Ben Fordham feels the heat as radio ratings near