Aussie model, influencer Inka Williams the face of Bond’s latest collection

HER predecessors include Miranda Kerr, Rachael Taylor, Ruby Rose and Samara Weaving, now Bonds is cashing in on the “insta famous” model, enlisting influencer turned Aussie It-Girl, Inka Williams.

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HER predecessors include Miranda Kerr, Rachael Taylor, Ruby Rose and Samara Weaving, now Bonds is cashing in on the “insta famous” model, enlisting influencer turned Aussie It-Girl, Inka Williams.

Australian influencer turned model Inka Williams is the newest face for Bonds. Picture: Supplied

Williams, who was born in Australia and raised in Bali, has amassed more than one million followers thanks to her fashion savvy posts and lust-worthy life, which is why the brand has enlisted her as the face of its new New Era collection — a streetwear-inspired collection with a nod to the 90s.

“I feel so lucky that they chose me, as the collection fits in pretty well with my personal style,” says 18-year-old Williams who has been branded the Gigi Hadid of Bali.

“The collection reminded me of a market in Bali where I find the best streetwear.”

Despite making a name for herself on social media, the IMG model said she doesn’t have much time for the medium which made her famous.

She says the Bonds collection fits in well with her personal style.

While social media made her famous, she revealed she is using it less nowadays. Picture: Instagram/@inkawilliams

“I don’t use social media a lot,” she said. “I just think there is a limit to what should be put on it.

“Some things can be empowering. If it is natural and not provocative then it can also be a beautiful way to show your confidence, but you have to be careful.

“Right now I am really focusing on upgrading my portfolio. I want to shoot with a bunch of photographers I love.”

Originally published as Aussie model, influencer Inka Williams the face of Bond’s latest collection