From slouchy to sexy: Lockdown fashion trends you need to know
If you’ve been living in leggings and oversized sweaters, you are not alone. But a new trend has emerged that’s putting a racy spin on isolation dressing.
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If you’ve been living in leggings, oversized sweaters and haven’t dressed the way you usually would for quite some time … you are not alone.
With social occasions on hold indefinitely and WFH becoming the new normal during isolation, day-to-day fashion has changed dramatically.
And with it, has brought some new trends to the forefront of Australian style.
SLOUCHY
For those taking video meetings on Zoom or FaceTime, it’s a case of business on the top, stay-at-home on the bottom.
As US online retailer Revolve put it, the look is: “When you’ve got to take a call at 10am, and a date with your vacuum at 11am”.
Stretchy leggings, slouchy jumpers and cotton basics are the new day-to-day uniform, even for some of Australia’s most stylish designers.
“I start with comfortable tonal pieces I can layer easily or style back with a classic oversized blazer when I want to feel more polished for virtual calls,” Camilla Freeman-Topper, of camilla and marc, said.
Aje chief executive Adrian Norris said sales of Aje’s signature tees were holding firm during the current retail downturn.
“Definitely the jumpers and the cosy pieces are selling. Our tees get dressed up really well – it’s not your typical activewear tee,” Mr Norris said.
“Waking up in the morning, you’ve got to have a routine. You can’t sit in your tracksuit pants all day – you’re going to feel like sh*t.
“I’m getting up, exercising, getting dressed just as if I was going into the office. Comfort is obviously key.”
SPORTY
Activewear is the new WFH uniform, with Nike en the No. 1 searched for brand online in recent weeks (followed by Gucci and Off-White), according to global trend forecaster Lyst.
In Australia, shoppers are searching for athleisurewear, with Nike caps, Anine Bing’s tiger sweatshirts and Calvin Klein’s fleece hoodies among the most-searched-for items, Lyst revealed in data released to News Corp exclusively.
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Overall, Lyst revealed searches for sweatshirts and hoodies have increased by 40 per cent in Australia in the past seven days.
The Iconic chief executive Erica Berchtold said the online retailer was “certainly seeing a shift in the mix of what people are buying, whether that be loungewear, sweats and hoodies to leisurewear”.
LINGERIE
Dressing down may be the temporary new normal but it’s what’s underneath that counts – specifically, lace bras and knickers.
Searches for lingerie are up by 15 per cent week on week during lockdown, according to Lyst.
“We’ve seen a spike in searches for lingerie, specifically lacy, ‘barely-there’ pieces from brands including Gucci, Bluebella and Agent Provocateur,” Lyst vice president Katy Lubin said.
“This suggests shoppers are either making the most of their intimate moments in isolation, or they’re dressing in style to spice up those Zoom calls.”
Blokes are also turning attention to what they wear down there, with demand for men’s undies up 11 per cent.
DATE NIGHT
While you can’t go out, many are making their date nights an at-home occasion.
And Norris said Australian couples are putting in some effort into what they wear – even if dinner is in your own kitchen.
“If you are living with your partner, it might be nice to dress up for a date night (at home),” Norris said.
“There’s uncertainty at the moment – weddings have been cancelled, formals. If they are buying the fashion (pieces), where are they wearing it?
“Order some takeaway! Make it special.”
Originally published as From slouchy to sexy: Lockdown fashion trends you need to know