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Work to begin on $60m Indigo Hotel beside Central Market in Adelaide

WORK will begin next month on a $60 million boutique hotel just metres away from Adelaide’s most visited tourist attraction.

Video fly-through of 3D model of Adelaide CBD skyline

WORK will begin next month on a $60 million boutique hotel just metres away from Adelaide’s most visited tourist attraction.

The 16-storey Indigo hotel — part of the IHG group which operates the Intercontinental and Holiday Inn in the CBD — will be sited at 23-29 Market St, adjacent to the Central Market.

“The demand is there, absolutely. Adelaide always performs well with hotels,” said IHG director of development for Australasia Abhijay Sandilya. “People who visit the Tour Down Under and Womadelaide will flock to a hotel like this.”

The demographic is likely to be the FIT market, he said, an acronym for “free independent travellers”.

An artist impression of the Hotel Indigo, to be built next to the Central Market.
An artist impression of the Hotel Indigo, to be built next to the Central Market.

This will be the sixth Indigo hotel planned for Australasia, a blitz approach by the brand over the past year — with no hotel yet up and running.

Each hotel will have have a different style influenced by its immediate environment, Mr Sandilya said.

The Adelaide hotel will open in the second half of 2020, most likely in tandem with IHG’s bigger Crowne Plaza hotel, which is under construction on Frome St.

As well as 137 rooms, the Indigo will boast a gym and rooftop pool. Primefield Property will develop the hotel.

“Adelaide is currently one of the more stable Australian hotel markets and the Central Market has about eight million visitors per year,” said Primefield’s Nick Lee.

The Indigo hotel reception, on Market St in the CBD.
The Indigo hotel reception, on Market St in the CBD.

“We are confident it will be a strong performing hotel loved by locals and visitors alike.”

IHG has 48 hotels operating under four brands in Australasia, with another 22 in the pipeline.

New CBD hotels including the Westin overlooking Victoria Square, the Sofitel on Currie St and TraveLodge on Bentham St are all expected within a similar time frame.

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Original URL: https://www.adelaidenow.com.au/business/sa-business-journal/work-to-begin-on-16-storey-cbd-hotel-for-fit-travellers-next-months/news-story/9e0fa603f40ed2cb1e50b8799d57c30c