Wine bottle shops and stay at home packs help transform the way wineries do business
Wineries have had to look at new ways of doing business in the wake of COVID-19 restrictions.
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In the wake of cellar door closures, South Australian wineries have had to quickly change the way they do business.
Vanguardist has changed its wine room in Clare’s main street into the “Clare Valley Local Wineries Bottle Shop”, featuring more than 20 wineries and local businesses.
Claire Hannagan runs the wine room with her partner and local winemaker, Michael J. Corbett.
She said they sprang into action mid last week, after the Premier announced licensed restaurants would be provided some flexibility to sell bottles of wine with takeaway meals.
“In an attempt to remain optimistic and dynamic in this very challenging time, it led us to come up with the idea that we could use our existing venue, being perfectly situated in the central location of the main street of Clare, and collaborate with all the local wineries in the region to offer a shared space to each sell a few of their products,” Ms Hannagan said.
“It was an idea for another avenue to support local business, as well as a one-stop shop for customers to grab a bottle of their favourite local wine.
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“We contacted Steven Marshall’s office, they approved the idea immediately and were quick to assist us with fast-tracking it,” she said.
An online store is also up and running, with more than 70 wines available for shipping Australia-wide.
Meanwhile, Seppeltsfield Wines has collaborated with its neighbours, Seppeltsfield Road Distillers, to launch a “stay at home” pack of wine, gin and tonic that can also be delivered Australia-wide.
“This collaboration … helps us continue to keep the Barossa spirits alive during a tough time,” Seppeltsfield Wines managing director Steven Trigg said.