Crows sponsor Bendigo Bank commits to new five-year deal
A long-time supporter of the Adelaide Crows football club has recommited to a new five-year sponsorship deal.
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Bendigo Bank has extended its existing Adelaide Crows sponsorship by another five years.
The new long-term partnership agreement builds on the support Australia’s fifth largest retail bank has provided to the AFL club since 2014. The partnership gives the financial institution a strong presence on game days. The bank will provide special offers for Crows fans and members, including the Adelaide Crows Debit Mastercard. It also supports the Mighty Mascot program, which has allowed 200 children the opportunity to be part of the AFL team’s game day.
Crows chief executive Andrew Fagan said the long-term partnership reflected Bendigo Bank’s trust in the future direction of the club. “Like us, Bendigo Bank has a strong desire to contribute to the community and together we will continue to look to deliver meaningful initiatives.”
Player Rory Sloane said the bank had been an incredible partner. “I’ve been lucky enough to see the joy they bring to kids who are doing it tough with their Mighty Mascots program.”
The bank’s state manager SA/NT Paul Mertin said the deal reaffirms its commitment to the SA community.