Coopers Pale Ale to be served in a can
THAT famous green label that has wrapped a brown bottle for almost 30 years is about to appear as a can. But it means another Coopers beer will disappear forever.
COOPERS Brewery’s most famous brew — Original Pale Ale — is about to be served for the first time in a can. The big question is: can you still roll it?
The cloudy but fine beer has already been put into the first batch of cans and will be ready to drink in about 10 days’ time, when fermentation is complete.
The canning of Pale Ale has led to the “retirement” of Coopers’ other canned offering, Dr Tim’s. The brand will disappear once Pale Ale gets its tinny makeover.
Coopers sales and marketing director Cam Pearce said demand has driven the change.
“With increasing consumer demand for a can format, now is the right time to release our flagship product in a can,” he said.
“Consumer demand for beer in cans has accelerated over the past few years as we see cans appealing to a wider audience and also for those occasions where drinkers are looking for the versatility and convenience that a can format offers.”
The first batch of Coopers’ ale was brewed by in 1862 by Thomas Cooper, who used an old family recipe.
Today, Coopers Original Pale Ale — with its distinctive green label — is a market leader, claiming a third of the total pale ale market in Australia.
Mr Pearce said Coopers had been encouraged to offer the new can format for Pale Ale on the back of the recent and highly successful launch of Session Ale in both bottles and cans.
The new 375ml cans are the same price as 375ml bottles, although may vary at retail with promotional activity.
Other Coopers ales available in cans are Session Ale and Mild Ale 3.5%.
And on the issue of rolling or not rolling, Coopers confirmed drinkers should still tip the can on its side — just as you would the bottle — to stir up the cloudy sediment.
“Yeah, go for it,” said Mr Pearce.