Coopers' bold red addition to its beer cans, Sparkling Ale
Coopers is set to make a bold red statement, adding one of its foundation beers to its canned collection.
Coopers Brewery is adding some more sparkle to its offerings, canning one of its foundation beers in response to a consumer push for it.
The SA family-owned beer maker’s Sparkling Ale in bold red 375 ml cans will be available in liquor outlets across Australia by mid-August to coincide with the release of Coopers XPA in cans.
Sparkling Ale and XPA join Coopers Original Pale Ale, Session Ale and Mild Ale in cans.
The company’s marketing and innovation director Cam Pearce said the can format for crafted beer is becoming increasingly popular.
He said 77 of the top 100 beers in this year’s Great Australasian Beer SpecTAPular (GABS) survey, which saw 31,000 people casting votes, were available in cans.
“Coopers Original Pale Ale, Session Ale and Coopers Sparkling Ale all made the Top 100.
“Can preference is no longer driven by occasion only, as we see that cans are now a preferred
format for many beer drinkers, particularly within the crafted segment.
“Since we launched Coopers Original Pale Ale in cans, there has been a groundswell from
consumers for the release of Sparkling Ale in cans as well.”
Sparkling Ale has been part of Coopers portfolio of beers since the birth of the brewery in 1862.
The sale of canned Sparkling Ale follows Coopers Brewery’s move in May to release a new beer, Extra Pale Ale.