Amazing Grazers’ amazing TikTok success with 11 million-plus views
A lockdown whim to post on TikTok has turned into viral fame for Adelaide’s Tania Pradun, who is now showing other businesses how to break through on the platform.
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Want to know how to slice a watermelon so it looks great? You and 1.9 million other people it seems.
In the past 28 days Tania Pradun’s “how to” videos on preparing grazing plates have been viewed more than 11 million times on video-sharing app TikTok, after the founder of Amazing Grazers started posting earlier this year, pretty much on a whim.
Ms Pradun is now teaching other business owners how to use the platform to create, and cut through, with their own content, with a webinar being hosted by Prospect Council’s Network Prospect tomorrow.
Ms Pradun said she had used platforms such as Instagram previously, but when COVID-19 struck, and she was left with a fridge full of produce as her grazing plate catering business rapidly ground to a halt, she thought she’d give TikTok a whirl.
“I’ve been on Instagram since 2016 since I started the business and have been eking out a following on there.
“I really got into TikTok in earnest in February/March and I’m now at 220,000 followers.’’
Ms Pradun said a fairly straightforward post about how to put together a grazing plate, showing her at work indicating how to display waxed cheese, went through the roof initially, and since then many of her videos have had hundreds of thousands of page views.
Ms Pradun demonstrates techniques for cutting fruit and displaying produce, and her most popular post now has almost three million views.
She said the accepted wisdom, with a visual product such as hers, was that Instagram was the place to be, but she’d found TikTok very welcoming, and a boost to the Masterclass side of her business which was now booked out until the end of the year.
“I found TikTok quite refreshing,’’ she said,
“Having said that I didn’t go to it to build my business. I felt more liberated there creating the content - Instagram is quite curated and filtered.’’
Ms Pradun said the TikTok community was very positive and people had even started making reaction videos and adapting her content for their own videos.
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Ms Pradun said in the webinar, being held on Wednesday, September 2 from 6pm-7.30pm, she will be talking about how she has cut through, what she has learned about the TikTok algorithm and the sort of content which performs well.
For more information visit Network Prospect.